Slashdot points us to this Seattle Times article. Two quotes here that caught my eye:
“AdCenter will give advertisers sophisticated information about consumers, including their location, age, gender and sometimes, their level of wealth.”
“AdCenter will not give any information that can allow advertisers to personally identify a person, he added.”
Uh huh. Suuuuuuuure. If you “locate” me at 1255 Foo Street, Apt. 355, in Santa Clara, and that I’m a 28 year-old male, it’s pretty easy to identify me. Even if it isn’t quite that specific, just mentioning my income will subject me to a barrage of car ads, home mortgage ads, etc. I’m already sick & tired of the Capital One “No Hassle” mail in my postal box (if it’s “no hassle”, why do they keep hassling me to sign up?)
Pardon me for not believing a convicted monopolist.